Welcome to Classified Ads Guide
Spokesman Review Classified Ads Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Classified Ads – Tips and Tricks
from:Classified ads are quickly becoming more and more popular for online promotion of websites and businesses. There’s no wonder it’s such a great way to promote your business since there are many online classified advertising sites and other options for classified advertising such as Ezines and newsletters.
Most websites that offer opportunities for classified advertising have rules that restrict the size and content for your ads. For example, most classified ads are less than 100 words. This isn’t a lot of content to showcase your website and your business so you must be very succinct and clear in what you have to say. Utilizing powerful words and phrases is key to engaging your readers to click further.
Graphics
Another aspect of classified advertising is related to the graphics and photos that you may or may not be allowed to use. For example, some ads don’t allow any graphics while others only allow one graphic. If possible, inserting a thumbnail of your products or other relevant graphic can help attract attention and engage your readers.
According to some studies, classified ads with an attached image will typically attract more attention from a target audience. Placing your graphic in the ad when you place your ad helps in your marketing efforts to entice readers to visit your website.
Headline
Classified ads do better when you avoid sensationalizing your headlines and making them seem ‘fake’. For example, avoid words such as:
“Must see”
“Sensational”
“Shaazam!”
“Must have”
“Get rich”
Words and phrases that are overdone and misleading will be quickly discounted by readers and they’ll fly right past your ad. Most readers aren’t interested in you creating ‘cutesy headlines’! It’s more important to use keywords that are relevant to your business and that people are most likely to use when searching for your products or services. Of course, keywords are always an important asset when it comes to search engine optimization (SEO) too.
Special categories
An additional way to increase your ad’s attraction to your target audience is to make it more visible by including it in special categories available on the ad site. For example, if the site offers a “What’s Hot Today” section, that’s a great place to include your ad. Some sites offer the option to include special symbols or pictures beside certain ads to bring more attention to them. Take advantage of these options to make your ad stand out from the rest.
Forget about ‘you’
When creating your ad, focus on your product and not your company. People are much more interested in what you have to offer rather than who you are . Keep your product as the primary focus and don’t go for the ‘hard sell’. Use the ad to communicate value and entice the visitor to come to the website for more information. You have plenty of time to sell once you have them on your site (if your website is dynamic and engaging!).
Take advantage of classified ads to communicate your products and website to your potential customers. Classified ads are not the place to boast about you, your company, or your personal interests. It’s all about the customer and your product when it comes to classifieds. You only have a small space to engage a potential customer so use it wisely.
Spokesman Review Classified Ads News
Desperate Times Call for Desperate TV Ads - National Review Online (blog)
Desperate Times Call for Desperate TV Ads National Review Online (blog) (Ironically, the ad features a still shot of Madison reporter Jessica Arp, who regularly hosts a feature in which she fact-checks campaign ads. Undoubtedly, if she were to fact-check an ad featuring herself, it would cause a tear in the time-space ... |
POM pomegranate juice ads exaggerated health benefits, judge rules - Toronto Star
 Toronto Star | POM pomegranate juice ads exaggerated health benefits, judge rules Toronto Star “We are allowed to make more generalized health claims that the products are healthy and good for heart health, erectile health and prostate health,” said Corey Martin, a spokesman with Roll Global, which makes the juice. “To claim at this time that ... Pom Wonderful Judged To Have Falsely Advertised Juice Health Benefits |
Broadcasters Take FCC To Court Over Political Ad Disclosure Rule - Adweek
 Yahoo!7 News | Broadcasters Take FCC To Court Over Political Ad Disclosure Rule Adweek The National Association of Broadcasters filed an appeal in the US Federal Court of Appeals for the District of Columbia yesterday, asking that the court review the rule. In the notice of appeal, the NAB alleges that the FCC's rule is "arbitrary, ... US broadcasters fight political ad disclosure rules |
General Motors' defection makes it harder for Facebook to make a bull case for ... - Washington Post
 USA TODAY | General Motors' defection makes it harder for Facebook to make a bull case for ... Washington Post “Currently we have no plans to continue advertising with Facebook,” Greg Martin, a GM spokesman, said in an interview yesterday. “We regularly review our overall media spend and make adjustments as needed,” he wrote in an earlier e-mail. Ahead of IPO, GM to Quit Advertising on Facebook GM Leaving Facebook Ads Seen Stunting Sales, Analyst Says GM unfriends Facebook, pulls $10M in ads |
Journell's future at Virginia Tech up to AD Weaver - KTVN
Journell's future at Virginia Tech up to AD Weaver KTVN Washoe County sheriff's spokesman Armando Avina says Jace Herndon died in the shootingMore >> Gov. Jerry Brown has moved a Northern California Indian tribe one step closer to building a casino about 50 miles north of San Francisco.More >> Gov. |